http://www.kulakoff.com Form & Concept for Tommorow Wed, 01 Feb 2012 22:28:13 +0000 http://www.kulakoff.com en http://www.kulakoff.com/ESPN-TV-Ratings http://www.kulakoff.com/following/kulakoff.com/ESPN-TV-Ratings Wed, 01 Feb 2012 22:28:13 +0000 Form & Concept for Tommorow 2724873 Directed at JESS3 ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- The Project: ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process. CLICK HERE for the behind the scenes video. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- STYLEFRAMES ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- <img src="http://payload21.cargocollective.com/1/0/409/2724873/creatures.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/creatures_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/409/2724873/espn_rating_v1.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/espn_rating_v1_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/409/2724873/grey_background.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/grey_background_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/409/2724873/paper.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/paper_o.jpg" align="left" /> ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- A few of the selected styleframes made for the set builders ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- <img src="http://payload21.cargocollective.com/1/0/409/2724873/espn_puppet_scientistchalk_v03_background copy.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/espn_puppet_scientistchalk_v03_background copy_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/409/2724873/espn_puppets_v03.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/espn_puppets_v03_o.jpg" align="left" /> <img src="http://payload21.cargocollective.com/1/0/409/2724873/espn_puppetsnielsen_v01.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload21.cargocollective.com/1/0/409/2724873/espn_puppetsnielsen_v01_o.jpg" align="left" /> http://www.kulakoff.com/Kayak-Glass http://www.kulakoff.com/following/kulakoff.com/Kayak-Glass Wed, 18 May 2011 01:13:04 +0000 Form & Concept for Tommorow 1460836 Originated at Woodshop Create a modern glass world that showcases partnering sites coming to create the kayak flip board. <img src="http://payload.cargocollective.com/1/0/409/1460836/1_alt.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/1_alt_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460836/1_nobar.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/1_nobar_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460836/2_nobar.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/2_nobar_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460836/3_nobar.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/3_nobar_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460836/4_nobar.jpg" border="0" width="670" height="377" width_o="959" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/4_nobar_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460836/5_nobar.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/5_nobar_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460836/6_nobar.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460836/6_nobar_o.jpg" align="left" /> http://www.kulakoff.com/LensCrafters-Blink http://www.kulakoff.com/following/kulakoff.com/LensCrafters-Blink Wed, 18 May 2011 00:36:12 +0000 Form & Concept for Tommorow 1460703 Originated at Woodshop LensCrafters wanted to explore how they could visualize typography and simple icons around a denotative eye, the red circle. <img src="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_01b.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_01b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_03b.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_03b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_02b.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_02b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_04a.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1460703/lenscrafter_blink_04a_o.jpg" align="left" /> http://www.kulakoff.com/Google-Translate http://www.kulakoff.com/following/kulakoff.com/Google-Translate Mon, 16 May 2011 20:16:00 +0000 Form & Concept for Tommorow 924262 Originated at JESS3 The visual language was a clean white environment that contained a flat graphic world that reflected the current zeitgeist of Google. The idea was to show the inner workings of how Google Translate works. Using a Rude Goldberg/factory idea. The words would be translated through these Google Translate instituitions. <img src="http://payload.cargocollective.com/1/0/409/924262/00.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/00_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/01.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/02.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/03.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/06.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/08.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/09.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/16.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/17.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/18.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/19.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/20.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/22.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/22_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/23.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/23_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/32.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/32_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/33.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/33_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/924262/37.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/924262/37_o.jpg" align="left" /> http://www.kulakoff.com/Nike-Digital http://www.kulakoff.com/following/kulakoff.com/Nike-Digital Mon, 16 May 2011 20:04:32 +0000 Form & Concept for Tommorow 983104 Originated at JESS3 The idea was to have an athlete showcase nike's social digital media through a number of vignettes. Athletes would be strutting the stuff in a real sport world. In this world social/web symbols would be interjected and interacted with the athlete. <img src="http://payload.cargocollective.com/1/0/409/983104/Nike_03.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/983104/Nike_03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/983104/1_0211.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/983104/1_0211_o.jpg" align="left" /> http://www.kulakoff.com/Nike-OS http://www.kulakoff.com/following/kulakoff.com/Nike-OS Mon, 16 May 2011 20:04:30 +0000 Form & Concept for Tommorow 1262307 Originated at JESS3 I was asked to explore some flat visual styles for a Nike OS pitch. These were the results! <img src="http://payload.cargocollective.com/1/0/409/1262307/bball.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/bball_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/champions.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/champions_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/chat.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/chat_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/connectivity.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/connectivity_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/filesharing.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/filesharing_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/golf.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/golf_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/golf02.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/golf02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/nikeos_06.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/nikeos_06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/nikeos_10.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/nikeos_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/nikeos_11.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/nikeos_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/process.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/process_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/soccer.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/soccer_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/soccer2.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/soccer2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/1262307/tennis.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/1262307/tennis_o.jpg" align="left" /> http://www.kulakoff.com/Google-Gmail-Mobile http://www.kulakoff.com/following/kulakoff.com/Google-Gmail-Mobile Mon, 16 May 2011 19:57:45 +0000 Form & Concept for Tommorow 926586 Directed at Jess3 LA Directed this 30 sec spot for Google. Focused on educating viewers about Gmail’s “just like your web-based-browser” interface available in 44 languages on mobile devices like the iPhone, this larger-than-life 30-second animation was done through the meticulous processes of stop motion and 100% papercraft.. http://www.kulakoff.com/Wikipedia-State-of http://www.kulakoff.com/following/kulakoff.com/Wikipedia-State-of Mon, 16 May 2011 19:46:40 +0000 Form & Concept for Tommorow 983377 Creative Direction at Jess3 LA I teamed up with the Jess3 Labs by creative directing & illustrating the 3 & half minute spot for Wikipedia's 10-year anniversary. Narrated by Jimmy Wales, the animated video detailed the rich history of the site, profiling the expansive community and explaining Wales’ longterm vision for the encyclopedia.. http://www.kulakoff.com/Keebler-Flatbread-Crisps http://www.kulakoff.com/following/kulakoff.com/Keebler-Flatbread-Crisps Mon, 19 Jul 2010 19:58:30 +0000 Form & Concept for Tommorow 520691 Originated at BNS LA We journey through a fairy tale pop-up book that showcases the unique flavors of the flatbread crisps.. <img src="http://payload.cargocollective.com/1/0/409/520691/townhouse__oliveoil_mjk 2.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520691/townhouse__oliveoil_mjk 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520691/townhouse_city_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520691/townhouse_city_mjk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520691/townhouse_closeup_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520691/townhouse_closeup_mjk_o.jpg" align="left" /> http://www.kulakoff.com/Stain-Spectrum http://www.kulakoff.com/following/kulakoff.com/Stain-Spectrum Mon, 19 Jul 2010 19:17:46 +0000 Form & Concept for Tommorow 520665 Originated at BNS LA Stain Spectrum fights tough stains in a small sci-fi narrative of seek and clean. <img src="http://payload.cargocollective.com/1/0/409/520665/1Wisk_00_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520665/1Wisk_00_mjk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520665/1Wisk_01_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520665/1Wisk_01_mjk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520665/1Wisk_02_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520665/1Wisk_02_mjk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520665/1Wisk_03_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520665/1Wisk_03_mjk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520665/1Wisk_04_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520665/1Wisk_04_mjk_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/409/520665/1Wisk_05_mjk.jpg" border="0" width="670" height="376" width_o="960" height_o="540" src_o="http://payload.cargocollective.com/1/0/409/520665/1Wisk_05_mjk_o.jpg" align="left" />